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"To establish the most prestigious, credible and influential Awards programme in the South African motoring industry, these awards are presented to the vehicles judged to represent the best buys in their respective categories in South Africa. Although overall product excellence is important, these awards are also influenced by real, credible consumer input, with the ultimate goal of influencing purchasing decisions."
The winners of the Cars.co.za Consumer Awards - Powered by WesBank, were announced at the Vodadome in Midrand on January 19 2017. The event was attended by approximately 300 guests including prominent South African motor industry executives, including representatives from vehicle manufacturers and importers, dealer groups, the finance sector, media agencies, social influencers and celebrities.
Established to be the most prestigious, credible and influential awards programme in the South African motor industry, the second iteration of Cars.co.za Consumer Awards was distinguished by two significant factors: it was backed by the biggest provider of vehicle finance in South Africa and, in conjunction with the 13 judges’ scores, the findings of the Cars.co.za’s Owner Satisfaction Survey (in association with Lightstone Consumer) had a substantial (50%) weighting on the final results, excluding the Brand of the Year award, which was based entirely on the Survey data.
Comedian John Vlismas was the master of ceremonies and the awards (handcrafted car-key shaped trophies made from stainless steel, titanium, aluminium and acrylic) were handed over by the 13 judges as well as Cars.co.za CEO Ross McIlroy and WesBank CEO Chris de Kock.
Marketing guru Khaya Dlanga and Inês Jesus from Google Africa were guest speakers and entertainment was provided by Flash Republic. The event was digitally broadcast on Twitter, Instagram, Facebook and, significantly, streamed live on Cars.co.za Youtube channel. The multi-platform broadcast allowed consumers, who are at the core of Cars.co.za’s awards programme, to actively participate in the event. Furthermore, the #CarsAwards hashtag was the top trending topics in South Africa on Twitter during — and immediately after — the event.